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First, what is boosting?
Boosting your proposal on Upwork refers to using Connects or additional paid features to increase the visibility of your proposal in search results or to stand out to clients. When you boost your proposal, it is placed at the top of the list of proposals that the client sees, which gives you a better chance of being noticed.
A couple things to note here...
1. Other Upworkers can also boost their proposals and the person who spends the most Connects will be placed at the top of the proposal pile. So, it's essentially an auction with the highest bidder winning.
2. Boosting doesn't mean the client has to hire you or even read your proposal. It just means it gets moved up the list.
So, is it worth it?
As one client I heard from put it... "On average, there are usually over 50 proposals for each available job on Upwork, it's flooded, and people are boosting their bids on every job I see posted. On the popular jobs, I've seen them in the 100's of connects per boost. It's become a little crazy."
Like anything on Upwork, it's competitive. And, if you're boosting a shoddy proposal... it's not going to matter. What matter most... still... is the quality of your proposal. Start there and then boosting in certain situations could be helpful.
For example...
A project where no one else is boosting their proposal. It could give you a leg up.
Projects that are highly competitive. Could help you get seen when you otherwise wouldn't.
A project you want really bad. Self-explanatory.
Projects that are a great fit for your skills. Getting your proposal seen might be all you need.
And, ultimately, be smart about it. Boosting is a panacea. It won't guarantee you get hired. But, used strategically, could help you land a few more jobs you might not otherwise have landed.
#upwork #upworkproposaltips #freelancing
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