Tech SEO for iGaming: Kasra Dash’s Tested Ranking Methods
Tech SEO iGaming strategies revealed.
In this episode of Odys Podcast, Kasra Dash shares practical techniques for optimizing iGaming websites. Recorded at SEO Mastery Summit in Saigon, this interview covers essential tech SEO approaches for the iGaming industry.
Kasra breaks down his experience with technical SEO for iGaming sites, explaining what actually works in today's competitive landscape. This comprehensive discussion covers:
⬆️ Current Ranking Factors:
Why virality outperforms ANY link building strategy
How 60,000 hits can skyrocket your crawl budget and visibility
The link rotator technique to maximize Googlebot attention
Why disavows DO work regardless of what Google claims
🖼️ Image and Mobile Optimization must dos:
The exact image dimensions (1920x1080) that trigger AI Overviews and rank better
Why your image text should cover at least 50%
The sneaky $5 gig that builds links to images
Why "mobile-first" development is essential for iGaming
🔄 URL Structure & Internal Linking:
Why physical URL silos outperform flat structures now
How to leverage Google-favored pages for instant ranking boosts
The hierarchy strategy that tells Google what matters most
🌐 International SEO Strategies:
Handling multi-language sites without tanking rankings
The Hreflang implementation that actually works
Scaling effectively across markets with different regulations
🔍 Indexation & Monitoring:
Why your best backlinks may not even be indexed (and how to fix it)
Server log analysis for finding hidden ranking opportunities
How to defend against toxic PBN negative SEO attacks
🤖 AI Applications in Tech SEO:
Using AI for server log analysis
Topical authority mapping with ChatGPT
How to generate optimal anchor text ratios
The tech SEO iGaming sector presents unique challenges that require specialized approaches. This interview provides practical strategies for iGaming sites facing technical optimization issues across sports betting, casino, and slot platforms.
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⏱️Timestamps
0:00 - INTRO: Comments on Google updates
0:18 - INTRO: Comments on affiliate marketing and virality as a ranking factor
0:49 - INTRO: Using ChatGPT for SEO analysis
1:05 - INTRO: Podcast introduction with Aneta Samkoff and Kasra Dash
1:17 - Overview of live website audit/roast at SEO Mastery Summit
2:13 - How page load time affects user engagement in iGaming sites
3:03 - Common performance bottlenecks for iGaming sites
3:34 - How to rank images for better SEO results
4:49 - Tips for ranking images without losing quality
6:25 - Mobile SEO importance in iGaming (desktop vs. mobile usage)
7:46 - How to optimize for mobile users
8:38 - URL structure best practices for iGaming sites
10:42 - Internal linking strategies for iGaming websites
12:16 - Common indexing issues and backlink indexing challenges
14:27 - How to handle internal website indexing problems
15:16 - Virality as the top ranking factor
16:59 - How to approach virality holistically
17:13 - Sneaky ways to increase crawl budget
18:12 - Using structured data effectively for iGaming
19:43 - Optimizing schema beyond Google's guidelines
21:07 - Handling multiple languages on international iGaming sites
23:12 - Using Hreflang tags for international SEO
24:53 - Tips for scaling effectively with different regional regulations
26:25 - Choosing locations and markets to focus on
28:46 - UK regulatory challenges in iGaming
30:16 - How to use user-generated content in iGaming
32:01 - Avoiding duplicate content issues
33:39 - How regulatory requirements affect technical SEO
34:40 - Frequency of website audits for iGaming sites
36:56 - Link audits and disavowing toxic links
38:33 - Dealing with negative SEO attacks and monitoring backlinks
39:48 - Server log monitoring and analysis
41:31 - Testing strategies in technical SEO
43:01 - The helpful content update was about links, not content
43:51 - Using AI effectively for iGaming and technical SEO
45:33 - AI applications for server log analysis
46:16 - AI for anchor text ratio analysis
47:02 - Using AI agents for workflow automation
48:08 - How iGaming SEO has changed - the importance of building a brand
49:23 - Looking beyond Google for marketing opportunities
50:25 - Closing remarks
Follow us on LinkedIn:
Kasra Dash: / kasra-d-1a3308107
Aneta Samkoff: / anetasamkoff
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