Marketing Strategy for Udemy Courses: The Flywheel Effect
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This is an excerpt from the Udemy course "The Ultimate Online Course Creation Guide," where Frank shares the tips and tips that achieved over 200,000 students worldwide on the Udemy platform, and over one million dollars in income.
In this lecture, we illustrate a "flywheel effect" in marketing a Udemy course. Udemy sales are driven by conversion rates, and you can fuel that conversion rate by driving pre-qualified external traffic to your course landing page.
Here's the truth: the vast majority of instructors on Udemy aren't having the impact they desired. But many instructors are successfully making a lucrative, full-time career from producing online courses on the Udemy platform. You can learn the strategies that will set you apart as an instructor, and position you for that kind of success.
Frank Kane has been producing online courses on Udemy since 2015, and has sold over 200,000 paid course enrollments earning over one million dollars. In this course, Frank shares all the stuff he's learned the hard way during that time about what works, and what doesn't. You'll learn:
How to choose the course topic that's best for you, and most likely to succeed
Audo/visual tips for producing clear audio and crisp video for different budget levels
SEO tips to make sure students find your course when they're looking for your topic
How "flywheel effects" should inform your course marketing and course creation strategy
How to construct a pre-launch checklist to make your course launch as strong as possible
Effective course marketing strategies - as well as strategies to avoid
Maintaining your course to keep it selling for years
How to vet other platforms that want to host your content
Techniques for discouraging piracy of your course
How to get more reviews for your courses
A plan for making Udemy your full-time job, in a responsible manner
This course is intended as a supplement to Udemy's Teach Hub and resources in your course creation dashboard - it's all the stuff most instructors only learn through experience. Avoid common mistakes in your strategy as an online instructor, and apply proven best practices used by Udemy's top instructors right from the start.
Any instructor on the Udemy platform who wants to make more of an impact will benefit from this course. It's packed with tips, tricks, and lessons learned that can make the difference between a course that flops, and a course that changes the world.
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