Gplus for Your Business | Marketing with Google Plus
Gplus for Your Business | Marketing with Google Plus
1. Your Google+ profile -- Complete it. Do this with some thought.
Make sure you use engaging photos and images, and link to your
other social media profiles. Upload plenty of photos of your
workplace, products for sale and other related, unique imagery, while
applying bold, italic and underlines text to match your homepage's.
2. List your key information -- In particular hours of operation,
contact details, as well as maps and directions. The About section of
your Google+ profile gives you a great opportunity to write about
your business. You can write what your business is about, the kinds
of products and services you offer. This introduction content will
also end up being used by Google as your page's meta description
when it shows up in the search results.
Extra tip -- You can create links within that introduction content that
links back to different pages of your site. A couple of smartly used
anchor text keywords would be nice, but definitely no keyword
stuffing.
3 Link to your business website -- Make sure you link to your main
business blog or site. If you have any other social media profiles,
from Facebook, to Instagram and Pinterest, you MUST add them to
the links section of your Google+ profile as well. What better way to
get a little more link juice and authority from Google than to have
your social profiles included on their page for your business ?
4. Create content for your business page --You can create content
of any length, including video. This has strong benefits for search
results as well as for folks that find you on Google+. Share your
content and others' content that you find of value. Every article that
you share, creates a link back to your site. And with it being Google,
you sharing on their social network gets your content indexed almost
immediately. Share information, whether it's an infographic, video,
or even something funny, sharing is caring for your Google+
network. Link out to your blog posts. In addition to having them
indexed nearly instantly, this also has a number of SEO advantages.
You can also use your Google+ page to create posts, complete with
multimedia that can link to your pages elsewhere. The possibilities
are staggering.
Take it to the next level, by commenting on what other people are
sharing. +1 their content, leave a quality comment. Be involved.
That added exposure will naturally draw people to add you to their
circles and increase the chances of your content being shared with
their circle of influence.
5 Utilize Direct Connect -- Utilize this feature in Google+ to let
people to add you to circles whenever they find you in search. Think
of this as a Facebook "Like".
• Contact all Gmail users on your email lists. Filter your email
marketing list to create a sub-list of subscribers with Gmail accounts,
and then send this group a message informing readers of your new
Google+ Local page. Politely request that they "+1" your page or add
you to their circles, as social signals like these are playing a larger
role in SEO than ever.
6 Engage ! - Be sure to communicate with fans and followers who
care enough to comment or share their own content with your
Google Plus profile. Always reply in a timely manner and be helpful
whenever possible. You catch more followers with honey, or in this
case, being nice.
Offer customer service assistance to help uninformed fans and
customers. If anyone has an inquiry about your services or products,
answer them as quickly as humanly possible.
By adding your real-world location to Google Plus Local, you will
also receive visibility through Google Maps.
Want some quick and easy marketing? Ask your fans what they
think. By polling how your followers feel about certain elements of
your business, you will receive honest, free and extremely valuable
input from the people who appreciate your online business.
Make sure that the box under the "Search Visibility" option is
checked at the bottom of your profile. This will ensure that your
G Plus profile will be indexed on Google and other search
engines.
So while it's important to undertake the actions described above to
maximize your local SEO benefits, it's also a good idea to press
forward with any existing marketing campaigns that follow current
industry best practices. such as those I employ in my small business
marketing campaigns.
If you need assistance on setting up or optimizing your Google Plus
Local Business page, I can help.
Gplus for Your Business | Marketing with Google Plus
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