Google Ads Reports in Google Analytics | Standard, Exploration & Advertising
Learn how you can report on Google Ads in Google Analytics. You will walk through the standard report, how to create a custom exploration report, and cover the advertising reports you can use to report on the performance of Google Ads campaigns. Let's get started!
YOUR EXTRA RESOURCES:
○ Using key events to track conversions – • Report Conversions Using Key Events i...
○ Google Analytics tutorial series– • Google Analytics Tutorial Series
○ Import key events into Google Ads – • Google Ads: Import Key Events From Go...
○ GA4 Course (paid) – https://www.lovesdata.com/courses/goo...
○ Google Ads Course (paid) – https://www.lovesdata.com/courses/goo...
JUMP TO A TOPIC:
00:00 Introduction to Google Ads reports
00:38 Link Google Ads and Google Analytics
02:54 Standard Google Ads report
05:49 Google Ads custom exploration report
08:29 Advertising reports
10:58 Next steps
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