GobySavvy UX Optimization Explainer Video
Video Script:
"Let’s talk about the FUTURE of your growing online business.
Did you know, that with User Experience design you can target people's emotions and THOUGHTS to influence what ACTIONS they take on your website or app?
Companies that do invest in EFFECTIVE UX enjoy revenue increases up to 37%, with an AVERAGE of 100 times ROI...
How would a 37% increase in revenue change your business?
The fastest growing online businesses dig deep, to understand the psychology of their users, and make sure their business goals are in SYNC with REAL people.
And this isn’t some elusive black magic. It is a SCIENTIFIC approach to MEASURE… TEST… and OPTIMIZE how a digital product affects the THOUGHTS..FEELINGS... and ACTIONS of customers.
When we DON’T have a plan to design for people, and measure their behavior, we are PUNISHED...
People will come to your website, or signup for your app, take a look around… and won’t feel compelled to do… or think… anything.
So they leave. And you lose money.
We’ve seen these scenarios thousands of times:
Excited buyers land on an eCommerce site, get FRUSTRATED by not finding what they want quickly, and go straight to a competitor.
People sign up for a new web or mobile app, try it out for 5 minutes, then leave and never return.
People are forced to bombard customer support teams with questions...which raises costs to hire more customer support.
Do these scenarios sound familiar?
If these problems aren’t addressed, they hurt your conversions, user engagement, and the bottom line of your business.
Solution
Seeing entrepreneurs and growing companies struggle with this DEEPLY bothered us. And so we came up with a solution.
We call this solution User Experience Optimization, or UXO.
With UXO, we discover exactly how to influence your customer’s feelings, thoughts, and actions.
It all starts with asking strategic questions about your business goals:
Do you need to make people comfortable before they purchase, or is it an impulse buy?
Do you want people to sign up and upgrade, or do you want them to first refer friends?
Do you want people to make a one-off purchase, or make recurring purchases?
Once business goals are defined, we target the metrics that matter most - the ones that increase your bottom line.
What’s most important for your online business?
Conversions?
Churn?
Frequency of use?
Upsells?
Referrals?
Customer support costs?
The answers, along with your business goals, drive UX optimization.
With this in mind, we are EXTREMELY excited to introduce you to our exclusive process, proven to help increase revenue up to 25%. So let’s jump right in and see how it works.
At the beginning of each month, we detect current problems, dig around your analytics, and work with you to define the key metrics to improve for the month.
Then, with a roadmap clearly laid out, we jump into SCIENTIFIC TESTING. This involves conducting user tests and expert audits to pinpoint problems, solutions, and opportunities to apply cutting-edge UX techniques.
Finally, we OPTIMIZE by building rapid design iterations and conducting A/B tests to push conversions and engagement forward.
It’s fairly simple on the surface, but we’re digging deep into your business and into the psychology of people. Our process pushes your company forward… EVERY SINGLE MONTH.
Pretty useful, don’t you think?
We’re extremely passionate about our UX optimization process. In fact, we’ve helped our clients get 100X return on investment, in one case leading to 1.3 million dollars in sales through increased conversions, lower cart abandonment, and faster checkout. Needless to say, they are VERY happy...
So, how do you get started? Just click the “Launch Your Optimization” button below this video, and let’s push your company forward, together.
GobySavvy. It’s your product. We help make it savvy."
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