Revenue Operations Explained
Revenue Operations Explained - In this video, I'll share my definition of revenue operations and explain how it can become a valuable part of your company.
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Revenue Operations Explained - A HubSpot Tutorial
Revenue Operations (a.k.a. RevOps) is a term that is being thrown around a lot lately on Google searches, LinkedIn posts, and everywhere in between.
As someone who has run a RevOps agency for several years, I can tell you three things with confidence:
1. Revenue operations is much more than a trendy buzzword.
2. You don’t have to be a techie/geek to understand its meaning.
3. Once you understand my definition for RevOps, its potential for your business is endless.
Our Definition of Revenue Operations
Revenue operations is the team, structure, and process within your organization that allows:
-Your marketing team to be marketers
-Your sales team to be salespeople
-Your customer support team to be customer service people
-Your executive team to be executives
In other words, revenue operations is the operational infrastructure (starting with data, automation, and productivity tools) that enables each department to do what they do best.
Revenue Operations - a Marketing Perspective
As an executive, you know your marketing team is responsible for creating ideas, content, and campaigns that attract leads (potential customers) to your organization. However, without the right business-specific automation on the back end of your marketing efforts, the traffic and awareness your marketing team generates will go to waste. This is where a revenue operations team can help.
RevOps’ main objective is to provide the business-specific technical structure that will optimize your marketing’s strategy and effectiveness.
Revenue Operations - a Sales Perspective
Your sales team is tasked with building relationships, forging connections, and closing deals. They don’t have the time, nor the skillset, to customize your CRM, create processes to follow, or build sales reports. This is the role of revenue operations.
RevOps can provide automation on the back end of your sales platform to rank and prioritize the leads that are most likely to close. Your RevOps team/agency can also provide an infrastructure within your lead routing system which ensures leads are assigned to the right sales reps at the right time in your process.
Revenue Operations - a Customer Service Perspective
Once your sales team has closed a deal, your customer service team jumps into action to serve and retain that customer. Expecting your CS team to identify and respond to every type of customer is nearly impossible. But with RevOps support, your CS team can do just that.
A revenue operations team can set up automated advocacy and customer service engines in your CRM so that your CS reps can see immediately who needs the most help/how to help them.
Revenue Operations - an Executive Perspective
Revenue operations can assist executive teams with automation and data structure that provides customized data and helps them to understand what is working within their company and what isn’t. Your RevOps team can give you more visibility into your team’s efforts and accurately guide you on where you should spend your time and budget.
RevOps Takeaway
When it comes to optimizing your sales, marketing, and customer services processes, don’t add unnecessary burden to your teams’ plates. Look into hiring a revenue operations partner or creating an internal RevOps team for your company and get the infrastructure, automation, and reporting your teams need for maximum revenue growth.
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RESOURCES & LINKS MENTIONED IN THIS VIDEO:
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“How To Set Up HubSpot Campaigns”
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“Using HubSpot to Segment Leads Who Have Scheduled Sales Calls”
• Using HubSpot to Segment Leads Who Ha...
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CONNECT WITH US:
Facebook: / pipelineops
LinkedIn: / pipelineops
LinkedIn: / joshuapaul
Web: https://PipelineOps.com
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