As brands continue to ensure enhanced customer experience across various channels, marketers are investing in omnichannel journey mapping to stay ahead in the competitive landscape and meet the evolving needs and expectations of consumers.
In the second spot of our ‘Connecting the CX Dots in 2023’ webinar series, ‘Omnichannel Journey Mapping’, MARKETECH APAC invited industry leaders from CARSOME, Colgate-Palmolive, FlowerStore.ph, MessageBird, and ZALORA Group to share their expert insights on how to create a seamless and consistent, but personalised customer journey regardless of the channels used by brands.
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00:00 - Intro
2:05 - Keynote Presentation: Create a Seamless Brand Experience: charting your omnichannel engagement strategies
18:27 - Meet the Panel: CARSOME, Colgate-Palmolive, Flowerstore.ph, ZALORA Group
22:20 - Panel Discussion: Solving The Omnichannel Conundrum: Creating a Seamless Customer Journey in an always-on digital sphere
50:14 - Q&A Session
56:50 - Closing question
1:07:17 - Outro
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