Real Estate Agent Live Call: Step by Step Listing Presentation 101
In this discussion, I share EXACTLY what I look for and what-to-do before going into a listing appointment as a real estate agent. This comes as firsthand experience from the last nearly-10 years of working as a Realtor with over $120 Million in sales. Enjoy! Snap/Insta: GPStephan
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Since clickbait sucks - here's the entire video summed up:
2:25 - He got the listing appointment by cold calling expired listings
4:04 - Prepare a CMA, listing agreement, samples of your marketing materials, and information about yourself/past sales/brokerages sales/etc
5:13 - You're going to mess up in the beginning. It's okay. It's a learning experience.
6:20 - Research everything about the home. This is first step. Figure out when the seller bought the property and for how much.
7:55 - Go in with as much INFORMATION as possible.
8:30 - Show up early. Don't go into the listing presentation right away. Ask for a tour of the home to build rapport. Ask what they've done to the home. Ask why they bought this home. Why they're selling. The more information you have, the better. The more discussion you have, the better. Build a personal connection.
11:00 - Make it about what THEY want. This is all about the seller. For an expired listing, ask why they didn't think it didn't sell and what could've been done better. Use this as information to do better.
13:11 - Ask the seller what they think their home is worth, and why they think that's an appropriate price.
14:00 - My pricing strategies. Find out a price from THEM first before you suggest your own price. Price competitively. WATCH THIS PART. THIS IS IMPORTANT. DON'T SKIP THIS.
19:20 - Is staging important? Short answer, YES. Typically seller pays for staging.
21:18 - Upgrades a seller should make prior to listing. Fresh paint, clean landscape, and other minor repairs make a big difference.
23:05 - COMMENT DOWN BELOW "GOOD LUCK" so he gets the listing ;)
24:06 - The importance of photography. Evening photography is worth it.
24:34 - Marketing a listing: mail out postcards to all the nearby homes. Neighbors are great source of leads.
26:00 - What to say if you're a brand new agent with zero experience.
27:45 - When closing the deal, here's what you can say! "I'm ready when you are, I can have xyz started asap"
Thanks so much for watching! Follow up video coming shortly!
For business inquiries or one-on-one real estate investing/real estate agent consulting or coaching, you can reach me at [email protected]
Suggested reading:
The Millionaire Real Estate Agent: http://goo.gl/TPTSVC
Your money or your life: https://goo.gl/fmlaJR
The Millionaire Real Estate Investor: https://goo.gl/sV9xtl
How to Win Friends and Influence People: https://goo.gl/1f3Meq
Think and grow rich: https://goo.gl/SSKlyu
Awaken the giant within: https://goo.gl/niIAEI
The Book on Rental Property Investing: https://goo.gl/qtJqFq
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