Event Tracking Under The Hood
All right, so welcome to the first actual lesson of this course, and we'll be talking about event tracking in Google Tag Manager, and we'll be really going under the hood this time. Because when we talk about event tracking, it's not just about creating GA events, if that's what you're confusing it with, but it's about how the Message Queue of the dataLayer works in Google Tag Manager, and how that feeds information into the triggering mechanism of Google Tag Manager. So we'll be talking a little bit about how Google Tag Manager handles this Message Queue, how it processes those messages in order, and how it outputs those into tags, variables, and triggers in Google Tag Manager.
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