Smart Rank: Ranking Browse Navigation Elements to Improve Engagement & Conversion
Shoppers interact with more than a category product listing when they browse an ecommerce site. Megamenus, recommended subcategories, special offers, and refinements are all potential touchpoints in the browse experience. Smart Rank employs a combination of shopper signals, the concept of relatedness, and semantic similarity to filter and rank every element in the browse experience. The hypothesis is that showing the right elements in the right order will increase the probability of and shorten the path to browse conversion.
Speakers: Phil Ryan, Chief Architect, VP Field Engineering, Lucidworks and Eric Redman, Head of Product Strategy, Fusion, Lucidworks
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