Follow this step-by-step video for best practices on how to successfully create a Performance Max campaign to help you find new customers across all of Google’s advertising channels. To learn more about Performance Max best practices, you can visit this link: https://goo.gle/performancemax-bp.
0:00 Introduction to Performance Max
1:27 Conversion goals and values
1:57 Budget and bidding
3:03 Campaign settings
4:19 Assets
5:52 Audience signals
6:57 Extensions
7:20 Campaign summary
7:32 Evaluating results
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