Built a Hot Sauce Business on Weekends... HOW?!
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Kevin Cummings is not just another person with a side hustle. He’s an entrepreneur who’s able to bring in six figures from his small business while continuing to work a full-time job. Kevin is the founder of Murder Hornet Hot Sauce, and he gives us the inside scoop on how he took a simple idea from his kitchen and turned it into a full-blown hot sauce business. The really wild part though? He doesn’t have any kind of background in sauce making.
During the pandemic, Kevin occupied his time by playing with different ingredients for a hot sauce recipe in his house. With the extra time on his hands, he quickly recognized his new hobby could quickly turn into a fun business opportunity.
In this episode, watch us make this unique sauce from scratch, discover high-level branding tips, and learn a major secret into achieving an 80% conversion rate at the markets.
Resources:
Start or Grow Your Business with UpFlip Academy
- Find Out More About Kevin's Hot Sauce Business
Timestamps:
00:00 - START
00:52 - How it began
02:48 - Roasting peppers
03:28 - Co-packer experience
04:17 - Startup costs
04:44 - Starting small
05:20 - Freshly ground pepper
05:37 - Revenue
06:48 - Biggest startup challenges
07:35 - Mixing it all up
09:49 - Fan blitz
11:58 - Biggest retail order
13:31 - Comparing margins
14:16 - Monthly overhead
15:05 - Production costs
16:31 - Importance of branding
17:40 - Farmers market
18:30 - Cost of entry
19:14 - Selling on markets
19:42 - Sourcing ingredients
20:48 - Best-seller
21:18 - Advice to beginners
22:08 - Key ingredient
22:40 - Outro
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