Localization Insights on the Indian Market with GALA Champion Biraj Rath (Brahmaan Int.)
Biraj Rath, CEO of Brahmaan International and long-time member of GALA Global, discusses the do's and dont's of localization for the APAC region and, most specifically, for the Indian market.
Listen to his advice and his outlook on the Indian market for companies that want to localize their services and/or products in the APAC region.
Transcript available here: https://www.gala-global.org/knowledge...
More information on GALA Global: https://www.gala-global.org/
Chapters:
00:26 Introduction
02:15 Starting out in localization
05:30 Recommendations for companies entering the Indian market
08:43 Main reasons for a company to localize for the Indian market
11:02 Outlook on the Indian market for the next 5 years
15:43 Indonesia as an emerging market
17:44 Joining GALA Global
18:27 GALA Global Ambassador
24:34 Accomplishments
26:00 Business milestones
27:10 Career-building advice
28:21 The art of delegating
33:42 Finding inspiration
30:07 Networking tips and strategies
31:40 Lessons learned in the last year
34:48 A second brilliant career
#Localization #IndianMarket #APAC #LocalizationStrategy
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