HubSpot Ignite: API Best Practices 2.0 and Go-To-Market Strategies
Welcome to Part 3 of the Ignite Series - 'API Best Practices 2.0 and Go-To-Market Strategies!' Join Dennis Edson, Hannah Seligson, and Jesse Cunningham from HubSpot as they dive deeper into effective API practices, introduce key resources like the HubSpot Postman workspace, and provide hands-on demos and use cases. This session also covers essential go-to-market strategies, successful partner stories, and critical updates for developers. Perfect for anyone looking to optimize their integration with HubSpot and drive greater success. Don't miss the valuable tips, Q&A, and practical insights!
00:00 Introduction and Housekeeping
01:14 Meet the Speakers
01:57 Overview of the Presentation
03:41 HubSpot Postman Workspace Demo
12:22 Inspecting OAuth Tokens
14:40 Scope Management Best Practices
18:51 Asynchronous vs. Synchronous Processing
21:33 Important Updates and Announcements
24:32 Best Practices from Top Performing Partners
26:35 Co-Marketing Success with HubSpot
27:09 Tracking and Measuring Partnership Success
27:44 Understanding the Funnel and Flywheel
28:25 Driving Awareness of Your Integration
32:06 Nurturing Leads and Highlighting Integration Value
33:26 Converting Leads and Educating Teams
34:57 Retention and Post-Install Experience
40:53 Q&A and Final Thoughts
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