The Age-Old ART of PERSUASION: 3 Core Concepts Of ARISTOTLE's Rhetoric
Do you want to learn how to persuade anyone and everyone? In this video, we'll be looking at how to use Aristotle's rhetorical triangle (ethos, logos, and pathos) to create a persuasive argument.
The three core concepts are:
Ethos - This is your credibility as a writer. Is there any reason why the audience should believe you?
Logos - This is the logic of your argument. Does it make sense? Are there any holes in your reasoning?
Pathos - This is emotion. What effect does your argument have on the audience? Do they feel inclined toward or against what you're saying?
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