Apple (company) | Wikipedia audio article
This is an audio version of the Wikipedia Article:
https://en.wikipedia.org/wiki/Apple_Inc.
00:05:51 1 History
00:06:01 1.1 1976–1984: Founding and incorporation
00:11:25 1.2 1984–1991: Success with Macintosh
00:18:21 1.3 1991–1997: Decline and restructuring
00:22:46 1.4 1997–2007: Return to profitability
00:31:35 1.5 2007–2011: Success with mobile devices
00:40:40 1.6 2011–present: Post-Steve Jobs era; Tim Cook leadership
00:52:53 2 Products
00:53:03 2.1 Mac
00:54:25 2.2 iPod
00:55:29 2.3 iPhone
01:06:13 2.4 iPad
01:10:24 2.5 Apple Watch
01:11:34 2.6 Apple TV
01:15:50 2.7 HomePod
01:16:43 2.8 Software
01:18:25 2.9 Electric vehicles
01:19:07 2.10 Apple Energy
01:20:07 3 Corporate identity
01:20:18 3.1 Logo
01:23:03 3.2 Advertising
01:25:13 3.3 Brand loyalty
01:30:11 3.4 Home page
01:31:48 3.5 Headquarters
01:37:05 3.6 Stores
01:41:35 4 Corporate affairs
01:41:45 4.1 Corporate culture
01:46:49 4.1.1 Lack of innovation
01:55:24 4.2 Manufacturing
02:01:41 4.2.1 Labor practices
02:08:18 4.3 Environmental practices and initiatives
02:08:29 4.3.1 Energy and resources
02:15:40 4.3.2 Toxins
02:18:58 4.3.3 Green bonds
02:19:28 4.4 Finance
02:22:23 4.4.1 Tax practices
02:28:34 4.5 Ownership
02:31:35 4.6 Litigation
02:33:22 4.7 Privacy stance
02:35:31 4.8 Charitable causes
02:38:37 5 Criticism and controversies
02:40:22 6 See also
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SUMMARY
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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four of technology along with Amazon, Google and Facebook.The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing commercials for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. In 1985, Wozniak stepped away from Apple, while Jobs resigned and founded a new company—NeXT—with former Apple employees.
As the market for personal computers increased, Apple's computers lost share to lower-priced products, particularly ones that ran the Microsoft Windows operating system. After more executive job shuffles, CEO Gil Amelio in 1997 bought NeXT to bring Jobs back. Jobs regained leadership within the company and became the new CEO shortly after. He began to rebuild Apple's status, opening Apple's own retail stores in 2001, acquiring numerous companies to create a portfolio of software titles, and changing some of the hardware used in its computers. The company returned to profitability. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus ...
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