Amazon SES Tutorial 2024 | How to use AWS SES to send newsletter & transactional email
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Amazon SES is a cloud-based email sending service that enables you to send mail from within any application. You can configure Amazon SES quickly to support several email use cases, including transactional, marketing, or mass email communications.
Amazon Simple Email Service (SES) is a part of Amazon Web Services (AWS) that built in 2006 and has millions of active users in 190 countries. So you know it’s a reliable service as there are millions of people using it already, and it has been run since 2006.
But, why it’s not many people using it yet?
You might ask.
Good question!
It's quite tricky to configure it by yourself.
And the user interface seems less intuitive compared to other similar services.
But you shouldn’t worry about that anymore!
Because, that’s where I can help you.
I will show you...
The exact steps to easily run your email marketing campaign with Amazon SES.
All you need to do is watch me with your full attention, and I’m sure you can master it in a short afternoon.
In fact you’ll find it’s not a rocket science.
It’s very simple to use.
So if you interested to use this powerful, reliable, and affordable email service, let me show you the easiest way to get started.
We will walk through how to verify that you own the email address, and then send an email using the Amazon SES.
00:00 Introduction
00:05 AWS SES Course Overview
01:03 Basic Pricing for Amazon SES
04:12 Most Common Uses for SES
05:38 SES Terms of Service and Marketing E-Mail
08:37 GDPR Considerations
10:18 Set Up and Authentication
14:40 Domain Authentication
17:12 From E-Mail and Authentication
19:28 Notifications and Authentication
21:12 Deliverability: Domains
23:29 Deliverability: Email Addresses
25:24 Deliverability: Dedicated IP
27:03 Content and Deliverability
30:13 Testing Sites and Deliverability
32:15 Double or Single Opt-In and Deliverability
33:57 Using an Interface and SMTP Credentials
35:28 AWS SES Interfaces
41:49 Amazon SES Advanced Course Overview
42:35 Server Based Systems and Technical Ability
45:22 Cost Vs. Cloud Based Interfaces
46:46 Mautic
50:39 Sendy Self-hosted Email Newsletter App
54:06 FTP File Permissions
55:06 Installation and IAM User Creation
56:48 E-Mail Verification With Sendy
57:57 Sendy WordPress Integration
59:15 EmailOctopus
1:00:14 EmailOctopus: SES Access
1:01:44 EmailOctopus: Connection
1:02:50 EmailOctopus: Promoting Website Domains
1:03:50 EmailOctopus: WordPress Installation
1:05:09 How to Set Up WordPress SMTP Using Amazon SES
1:10:25 WordPress Newsletter Plugin
1:11:48 Conclusion
Here’s what you’ll discover inside this video training:
How to get started with Amazon Simple Email Service (SES)
The easiest way to send email using Amazon SES console
The complete guide to using Amazon SES console
How to send easily email using Amazon SES SMTP
How to send email using the Amazon SES API by integrating it with other platforms/services.
How to use the configuration settings so you can track the number of send, delivery, open, click, bounce, and complaint events for each email you send.
How to set up dedicated IP pools to separate your transactional email with communication email. Once you set it up, you’ll no longer be worried about spam filters. Everything is safe and secured.
Learn how to monitor your sending activity to measure your email marketing performance.
The easy guide to understanding your SES sender reputation to make sure your email delivery rate will never go down.
How to use Amazon SES to handle underlying mail-receiving operations such as communicating with other mail servers, scanning for spam and viruses, and many more.
WHY AMAZON SES?
Pay only for what you use and cut costs while sending mass emails with Amazon SES
Benefit from Amazon SESs’ reputation for effect bulk messaging
Send 62,000 emails every month for free using Amazon EC2 hosted applications
A solution used and trusted by fortune 500 companies
Amazon SES has a very high email sending limitation
And the list goes on and on.
Do you know there’s an email marketing service that allows you to send transactional emails without worrying being marked as a spam?
Unless you’re really spamming, there are 99% of chances that your email will pass the spam filter, and land safely into the main inbox.
If you’re tired of paying too much money only to send a small number of emails, you’ll be happy once you use this email service. Because it only costs you for what you use.
You know what that means?
It means…
A Reliable, Cost-Effective Solution For You!
And yet, it wasn’t made by an unknown company which is operating somewhere in the deep web.
In fact, it’s made by a HUGE company you know for a long time. So it’s a reliable service, and you can trust it.
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