The Near-Demise of Coca-Cola Freestyle | AWS Serverless
In 2009, the inventor of the Coca-Cola Freestyle, Dean Kamen, reinvented the beverage fountain experience by offering an unparalleled array of beverage choices—more than 200 brand options, including 100 varieties that can't be found anywhere else—on a fun, interactive platform.
In a surprising turn of events, just ten years after the introduction of Coca-Cola Freestyle - in December 2019, the world experienced an unprecedented Coronavirus pandemic, shedding uncertainty on the invention's future.
In this video, we'll describe how, using a well-architected AWS solution, Coca-Cola prevented the demise of the Coca-Cola Freestyle at the hands of consumer-driven fear during a pandemic.
#cocacola #aws
00:00 Introduction
00:47 Dean Kamen's plight to eradicate water-borne-related death
01:55 2020 - The Fear of Coronavirus
02:25 AWS to the rescue
02:41 How it works
03:09 The Architecture
04:31 Closing
Pour by Phone: https://www.coca-colacompany.com/news...
Coca-Cola Launches Touch Free Soda Machines for the COVID-19 Era: https://www.audacy.com/us99/blogs/eri...
How the Coca-Cola Freestyle Dispenser Came to Be: https://www.coca-colacompany.com/news...
Coca-Cola Freestyle Launches Touchless Fountain Experience in 100 Days Using AWS Lambda: https://aws.amazon.com/solutions/case...
See how Coca-Cola uses the compute power of AWS to innovate consumer beverage experiences at scale: https://aws.amazon.com/blogs/industri...
Closed Captions/Subtitles - Descript/[email protected]
Video Editing - Descript/[email protected]
Please buy me a coffee: https://www.buymeacoffee.com/EdClark
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