Fix PUR-AuthenticationFailure error when installing/purchasing app from Microsoft Store (2023)
Here's how to Fix PUR-AuthenticationFailure error when installing/purchasing app from Microsoft Store. See the latest troubleshooting info below...
The PUR-AuthenticationFailure error can occur due to several reasons, such as:
Incorrect date and time settings on your system
Outdated or corrupted Windows Store components
Corrupted system files
Outdated or corrupted drivers
Antivirus software blocking access to the Microsoft Store
Some of the methods that can help you resolve this error are:
Check and correct the system's date and time settings¹². Incorrect date and time settings can cause authentication issues when trying to access the Microsoft Store. You can do this by opening the Settings app, clicking on Time & language, selecting Date & time, and adjusting them as needed.
Use the Windows Store Apps troubleshooter. This is a built-in tool that can diagnose and fix common problems with the Microsoft Store and its apps. You can do this by opening the Settings app, clicking on Update & Security, selecting Troubleshoot, choosing Windows Store apps, and clicking on Run the troubleshooter.
Reset the Microsoft Store and its components. This can help clear any cache or corrupted files that may interfere with the Store's functionality. You can do this by opening PowerShell as an administrator, typing `Get-AppxPackage -allusers Microsoft.WindowsStore | Foreach {Add-AppxPackage -DisableDevelopmentMode -Register "$($_.InstallLocation)\AppXManifest.xml" -Verbose}` and pressing Enter.
Disable proxy settings. Proxy settings can sometimes cause network issues that prevent you from accessing the Microsoft Store. You can do this by opening the Settings app, clicking on Network & Internet, selecting Proxy, and turning off Use a proxy server.
Disable antivirus software temporarily. Antivirus software can sometimes block or interfere with the Microsoft Store's connection. You can do this by opening your antivirus program's settings and turning off its protection features for a short period of time.
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