What is a Good Facebook Advertising Budget? 8 POWER TIPS | Marketing Tip Tuesday
What is a good Facebook advertising budget? -
https://www.marketing360.com/facebook...
Transcribed:
1) In order to use your budget effectively, you need to make sure that you’re narrowing your target and focusing only on people that are truly your customers.
2) If the goal is to reach a large diverse audience on Facebook, then you should invest competitively to get maximum reach.
3) If you don’t have the budget to go big, you can spend smart.
4) Create slight variations on your core demographic, split testing to see which one performs better.
5) If you’re a smaller business, consider using a lifetime budget instead of a daily budget - that way Facebook will allocate it appropriately without your allocating it per day.
6) Make sure that you’re setting goals for yourself, so that you can calculate exactly the ideal audience size you need.
7) It’s really important to be dynamic - once you launch your campaigns then you’re going to see a lot of data coming in.
8) And that data is really going to be helpful to guide your hand and ultimately you are reaching the original goals that you had set.
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