Corporate Video Production - 3d animation for KIBIS
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If you have already chosen manufacturability as the main idea that needs to be conveyed to the consumer, then your entire video should be saturated with signs of this property - flickering bulbs, interactive whiteboards, Touch Screen screens, an automatic shoe cover machine in the end. Thus, with the goal of showing manufacturability, it is important not only to cover this or that innovative process in the style of reportage, but also the style of presentation of such a video must correspond to its subject matter. This nuance is very often overlooked by videographers and will never be missed in a good production agency, because a team works there that devotes a lot of time to the preparatory process - this is a detailed description of the concept, and writing a script, storyboard, texts for heroes, etc. If, for example, we shoot a video or do a photo shoot for a company that produces clothes, then it is very important to shoot it in Fashion aesthetics. Can you imagine how the fashion magazine VOGUE would look if it was designed in the style of the newspaper "Economics and Life"? Exactly the same rules apply in the world of high-quality video production. And what is “Fashion” aesthetics - it is a well-established special style of presentation of photo and video material, which only people with experience of working in a fashionable environment achieve in shooting.
Sometimes we receive requests from potential clients with something like this: "Well ... Send us an operator, let him take some creative shots on the spot, it depends on the operator ... Last time one came to us and took a terrible shot - flags backwards, did not remove the main ... "
This approach to filming will only miraculously bring good luck, because if you really want to shoot an eye-catching video product that you can then use for marketing purposes, then the approach must be radically different.
/ @motiondesignagency
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