Marketing Cloud Account Engagement: Personalization Through Automation | Expert Coaching
Learn how to use Marketing Cloud Account Engagement's automation tools to efficiently create personalized experiences for your customers.
In this video, an Account Engagement expert guides marketers through the different tools that can be used to enhance and streamline marketing efforts with tailored content and experiences.
In this session, we will cover:
What to prepare and consider before personalizing your marketing efforts
Personalization features in Account Engagement (HML, dynamic content, list segmentation, etc.)
The steps to implement personalization
For additional resources and information mentioned in this video, or to sign up for an individual follow-up session (available to Premier and Signature Success Plan customers), click here: https://cs.salesforce.com/portraits/a...
0:00 Intro and Overview
0:26 Why Personalization Matters in Marketing
2:18 Get Ready to Use Personalization
2:48 Personalization Features
6:43 Personalization Demo
9:19 Recap and Next Steps
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Get Started: Account Engagement: Personalization Through Automation
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