How Google Ads Work in 2025 - Plus What's Changed + Important Tips
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In this video I break down for you how Google Ads work at a high level. I’ll also dive into what’s changed in the way they work in recent years, plus give you the 3 most important factors to running campaigns successfully yourself.
In this video, you'll discover:
The fundamentals of Google Ads and how they function.
The evolution and recent changes in Google Ads that you need to be aware of.
The three crucial elements for a profitable Google Ads campaign.
Key insights for maximizing your Google Ads success.
00:00 - Introduction
00:34 - The Basics: What Happens When You Search In Google
03:40 - What Google Wants
05:19 - How Targeting Works In Google Ads
06:47 - How The Auction Works
08:19 - How Google Has Changed
10:59 - Bonus: 3 Key Factors For Wildly Profitable Google Ads
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