Email deliverability is a way to measure whether or not your emails are arriving into prospects’ inboxes. Everything that’s related to email delivery, like spam issues or bounce rate, affect the success rate of getting your messages delivered.
Check out what Smart Insights found in 2016. In just 60 seconds, Internet users were producing 3.3 million of Facebook posts, over 149 thousand emails were sent, along with 29 million of WhatsApp messages and 500 hours of YouTube videos were uploaded as well.
Now, imagine the amount of spam there, in just one minute! Here are some of the ways to avoid being labeled as a spammer and to improve your email deliverability score.
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