What is CRO (Conversion Rate Optimization) for Newbies
"Let's redesign the site! But how? What are we going to change? And let's compete with a competitor!" If you think that this is how it works, urgently watch the video and forget about this nonsense!
Conversion Rate Optimization (CRO) is the organized process of increasing the percentage of website visitors who take a useful action on your site. It can be a purchase, sending an application, a subscription.
CRO includes the following:
understanding user behavior;
evaluation of statistics on visits;
making decisions on making changes to the site.
The most ineffective CRO practices include:
Guessing, guessing and intuition.
You do it because your competitor does it.
Making changes based on the opinion of the highest paid person.
Do you want to know how to do it right? In this video, Nikolai Shmichkov will tell you in detail everything about CRO and its real methods, about hypotheses and tools for finalizing your site!
P.S. It is better to spend time collecting and analyzing data so that you can create meaningful tests based on clear views. Nobody likes to run tests that fail.
Content
0:00 Introduction
0:36 Conversion optimization work
5:42 Conversion rate
7:34 Most popular methods to increase conversions
13:52 Clarity
18:57 What needs to be done?
24:11 Evaluation of efforts by the client
25:11 Net promotion indicator
26:39 Quiz
29:42 Vocabulary
39:57 Conclusion
Useful links
https://seoquick.com.ua/fonts-for-site/
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