IS SEO IMPORTANT FOR SMALL BUSINESS - SEO Basics For Small Business Owners - Phil Pallen
In this video, I’ll share SEO basics for small business owners. These are the best tips for any small business owner to improve their Google search ranking without having to hire an expert (or become an expert yourself).
× FREEBIE: Identify Your Target Market Worksheet → http://philp.al/target-market
Chapters:
0:00 Intro
0:59 Step #1: Sign up for Google Search Console → https://philp.al/console
2:06 Step #2: Check (and fix) broken links → http://www.deadlinkchecker.com or http://www.brokenlinkcheck.com
3:26 Step #3: Create unique meta titles and descriptions → https://serpsim.com
5:09 Step #4: Format text on pages properly (include H1, H2-H6 as needed)
6:14 Step #5: Incorporate keywords and SEO-friendly writing → https://copy.ai
7:53 Step #6: List physical businesses on Google My Business → https://philp.al/gmb
8:56 Step #7: Compress images to decrease site load time → https://compressor.io
10:08 Step #8: Ask for back links from relevant peers
11:27 8 SEO Basic
11:38 Recap
12:15 FREEBIE: Identify Your Target Market Worksheet → http://philp.al/target-market
13:35 Outro
Phil deconstructs digital marketing and social media to empower leaders, corporations, employees, and entrepreneurs. His insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few. Phil has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, Cairo, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles.
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