The Sunk Cost Effect Explained !
Welcome to our insightful exploration into the intriguing world of the Sunk Cost Effect! Have you ever found yourself continuing to invest in something, be it time, money, or effort, simply because you've already invested so much? Join us in this eye-opening video as we unravel the psychological phenomenon behind the Sunk Cost Effect and learn how it influences our decision-making.
The Sunk Cost Effect is a cognitive bias that leads us to make decisions based on past investments, even if those investments are no longer relevant or beneficial. In this video, we'll delve deep into the concept, providing real-life examples and practical insights into how this bias impacts our choices in various aspects of life.
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