A Direct Marketing Strategy for Product Samples
Q: I am looking to get 1000 people to try my healthy energy drink product. What would be the best way to sample out to 1000 people by the end of the year?
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Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC.
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