How to Build a Brand in 10 Simple Steps
Whether you're running a small business or just doing your own thing, making sure you have a clear, strategic brand identity is absolutely crucial. This 10 step guide will cover:
• Market Research
• Brand personality and value proposition
• Creating a brand positioning statement
• Choosing the right business name
• Defining your visual identity
• Building your brand’s voice
• Applying your branding across all business assets
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00:00 Intro
00:51 Check out the competition
01:46 Market research
03:13 Establish your brand personality
04:47 Create a brand positioning statement
05:33 Choose the right business name
06:44 Design a professional logo
07:40 Craft a catchy slogan
08:16 Define your visual language
10:20 Build a brand voice
10:54 Apply your brand consistently
11:24 Wrap up
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