HOW MUCH does AMAZON know about us?!
How much does Amazon know about us? Paul and Ben discuss the contents of a Subject Access Request and ask if it's creepy & too much, or clever and useful!
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After reading the story of the BBC Panorama journalist Leo Kelion who submitted a Subject Access Request (under Data Protection / GDPR) to see what data Amazon held on him, Paul and Ben discuss the data he got back, the reasons for its capture and what this means for us. Getting an inside into our own Amazon data can be alarming, but so long as our privacy is properly protected we discuss the benefits this can bring to the both customers and the company - and even the planet!
#Amazon #GDPR #Data
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Discussion Timestamps:
00:00 Introduction and welcome
01:22 BBC Journalist requested data from Amazon
01:11 What is Amazon Web Services?
04:41 Can Amazon see what you watch on Netflix?
07:52 What do we rely on Amazon for?
10:00 Amazon inspire trust in consumers with good service & customer service
12:50 20 years of purchases, credit cards, home addresses, viewing habits...?
14:13 Mindbending level of detail in personal data held by Amazon
15:22 Speech Emotion Detection
19:24 Log of every product searched for on Amazon
22:52 80,000 "interactions" with Kindle e-reader in last 2 years
25:07 Every interaction with a customer is opportunity to collect data
28:40 Amazon staff away day in 1997, birth of data as a commodity
30:20 From bookshop to hosting the CIA's data and running half the Internet
32:12 Amazon will know more and more about us... does that matter?
32:42 Websites being personalised to each individual user
34:46 The Future?! Amazon Pharmacy...?
37:20 Trust in Private Companies & Big Data Exploitation
38:37 Skillshare sponsor slot
39:33 Final thought...
41:25 Thanks for watching!
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The views or opinions expressed during this episode are solely those of the individuals involved and do not necessarily represent those of Innobella Media, Switched on Network, Sound Rebel or any employees, contractors, suppliers or associates thereof.
Copyright © Innobella Media Limited 2020. All Rights Reserved.
The Switched on Network podcast is a collaboration between Innobella Media and Sound Rebel. For more information visit www.innobellamedia.uk and www.soundrebel.co.uk
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