An important part of data administration and maintenance is ensuring data relevance. The last thing you want is for your database to have inaccurate information. For example, if a company that sells electronic appliances does not offer discounts greater than 10%, then their sales staff should follow this guideline while conducting negotiations with customers.
However, if this rule is not captured in the CRM system, users will be able to enter any value for the discount field and this may go unnoticed. To avoid this, you can create validation rules to check the validity and correctness of data as it is being entered into CRM.
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