Brand Elements Explained || Brand Mix Elements || Criteria For Choosing Brand Elements
Brand Elements are the tangible elements that are used to remind us of specific brands. The name, logo, tagline, jingles are some examples of brand elements.
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Brand elements are also called, brand mix elements. There are several criteria for choosing a combination of brand elements. They are, memorability, meaningfulness, likability, transferability, adaptability and protectability.
Whenever selecting the elements, these criteria should be kept in mind and they will come in order.
Not all of the elements can have all qualities of brand elements, but, before choosing the brand elements, marketers need to make sure that the elements are memorable, meaningful, likable, transferable, adaptable, and protectable.
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Timestamps -
Brand Elements - 0:00
Criteria for Choosing Brand Elements - 0:59
Memorability - 1:23
Meaningfulness - 1:46
Likability - 2:30
Transferability - 3:04
Adaptability - 5:26
Protectability - 6:27
Bonus - 7:20
Outro - 7:55
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