The Evolving Role of a Manager | Loretta Andrews | FFWD London 2022
Loretta Andrews, Artist Manager at Safe Music Management explores how music management is an ever changing beast. Whenever consumer behaviour changes, or algorithms update, managers are on the front line. They invest at the earliest stages and are at risk to being let go when success arrives. This session explores how has the role of the manager has evolved, and looks at what can be done to ease the burden
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FFWD is a future facing music business conference aimed at connecting the people driving positive change in the music industry. The event exists to stimulate new discussions on current issues, pain points, and potential solutions in order to build a healthier, more robust music industry in the future.
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