Ask an expert: Greg Cross on avatars
In this episode of ‘Ask an expert’, we’re talking about the metaverse and how personalised customer experiences and fan engagement are being reimagined. Joining us to demystify this exciting space is Greg Cross, Co-founder and CEO at Soul Machines.
Greg explains how the metaverse is an all-inclusive digital world that complements the internet, e-commerce and other existing channels. He explains how avatars or 'Digital People' are CGI characters that can interact with customers, helping businesses drive better customer experiences at scale.
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