Understanding Your IC Goals
One of the most effective ways to communicate incentives and other employee programs is through the use of whiteboard videos. Whiteboard videos are a style of video that typically have a combination of hand-drawn images and words on the screen while a narrator speaks to the content.
People recall vivid, graphical images more than statistics, facts, and figures – even with technical information. Again, visuals are processed by different neural networks than words and numbers and thus drive enhanced learning. We process visual information almost 60 times faster than copy alone. Because whiteboard videos utilize a highly graphical interface, this increases recall of information longer than standard text or voice alone.
We’ve created hundreds of incentive compensation videos for our clients applying these principles. The impact has been significant – more engagement, higher recall, and greater performance.
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