Logos, Pathos & Ethos: How To Argue Like Aristotle (or Jordan Peterson)
Learn how to craft convincing arguments and persuade your audience like a pro. In this video, we unpack the rhetorical triangle (also known as the Aristotlean triangle) and explain the three rhetorical appeals - logos, pathos and ethos.
Logos appeals to the logical, reason-driven side of our minds. Using logos in an argument typically means presenting a strong body of evidence and facts to support your position. This evidence should then be accompanied by sound logic and well-articulated reasoning.
Contrasted to logos, pathos appeals to the softer side of us mushy humans. Specifically, it focuses on evoking feelings and emotions in the audience. When utilising pathos in an argument, the aim is to cultivate some feeling of connection in the audience toward either yourself or the point that you’re trying to make.
Ethos is all about emphasising the credibility and authority of the person making the argument, or leveraging off of someone else’s credibility to support your own argument.
To learn more about logos, ethos and pathos, as well as argument development in general, be sure to check out the Grad Coach blog at https://gradcoach.com/blog/
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