What happened when we all started using ChatGPT for our website content and social media posts.
People don't seem to write the same way that they used to. They are using strange words. Strange structures. It just doesn't feel like them.
Spoiler alert - they're using ChatGPT to write their content.
This means that they can pretend to be an expert on just about anything - even if they aren't.
And because they're already too lazy to write their own stuff, they're also too lazy to use ChatGPT effectively enough to even try to vaguely act like it's them writing it.
And that's causing issues with credibility, trust and Google search results.
If it doesn't read like them, doesn't feel like them and just doesn't seem quite right, they're probably using AI to write their posts.
I think you already know what to do about your connection with them.
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