TESOL Pop S9E11 | Build Your Teaching Brand by Creating Videos with Basma Abd Elhamied
Basma Abd Elhamied (أبلة بسمة), founder of TEFLship, talks about the importance of having a personal brand, how teachers can start, and how video can help in the process. Basma also shares practical tips so you can start creating videos.
KEY TALKING POINTS
1. What is Personal Branding?
Branding is like the story people know about you. Basma emphasises how teachers can enhance their visibility and access more opportunities by building their professional brand.
2. Role of Social Media
Social media is a powerful tool for personal branding. It allows teachers to connect beyond their local network and gain wider recognition. Creating videos that you can post on social platforms can help create a strong professional image.
3. Starting with Video Creation
Begin with what you have; you don’t need expensive equipment. If videos seem intimidating initially, write articles or blog posts and transition to video content as confidence grows.
4. Practical Tips for Video Creation
Simplify the process to avoid feeling overwhelmed. Basma recommends using familiar tools and collaborating with others to ease the workload. Embracing mistakes is part of the learning journey.
Learn more about Basma's work
YouTube @TEFLship
Facebook / teflship
Say thanks with coffee
https://ko-fi.com/tesolpop
Upcoming lives and workshops
https://tesolpop.com/live-shows
Learn how to podcast and more.
https://communicating-for-impact.com/
CREDITS
Producer Laura Wilkes
Editor Haven Tsang
Thanks to our inspiring guest, Basma Abd Elhamied.
TIMESTAMPS
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