Ask the Email Expert with Paul Airy | Why Email Accessibility Should Matter to You | Episode 12
When it comes to email, there’s nothing Paul’s more passionate about than delivering great email experiences. This has led him to challenge long-established email design and development practices, and introduce innovative techniques, to make email more recipient-friendly and accessible.
Feel free to view the interview in full or select the chapter(s) that you like the most:
Why Email Accessibility Should Matter to You
VIDEO CHAPTERS:
00:00 Intro
00:37 Paul’s Productivity Tip
03:48 How to Make Emails Relevant
04:15 What Makes a Good Lead Magnet
08:26 How to Nurture Your Leads into Sales
12:32 Email Industry for 2021
Tools Mentioned:
Mailbird for a Unified Inbox: https://bit.ly/3fPe11s\
About our Email Expert: Paul Airy, Accessibility and Usability Consultant and founder of Beyond the Envelope, actively educates and finds innovative ways for marketers to create accessible email designs for persons with disabilities.
He’s the author of numerous articles, written to this end, including those published by Net magazine, Really Good Emails, EnvatoTuts+ and Litmus, in addition to his book, ‘A Type of Email: A handbook for working with HTML typography in email’.
Paul is recognised as a lead advocate of accessibility in email, which led to his nomination for the 2019 Business Disability Awards, ‘Disability-Smart Influencer’ Award, alongside the BBC and Virgin Media.
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