Why You Keep Buying? : Design Secret Brands Don’t Want You to Know
Why Do We Really Buy Products? The Psychology Behind Great Design
Have you ever wondered why some products grab your attention instantly while others don’t? It’s not just about looking good – great design goes beyond aesthetics. In this video, we delve into the 6 key reasons why we buy products and explore the powerful MAYA principle (Most Advanced Yet Acceptable) coined by Raymond Loewy. Discover how companies like Apple, Tesla, and Ikea use design to create products that not only make a strong first impression but keep us engaged and satisfied.
*What You’ll Learn:*
The difference between necessity and desire in product purchases.
How aesthetics and ergonomics influence buying decisions.
The role of price and perceived value.
Emotional connection and personal identity in product choice.
The impact of the MAYA principle on product success.
🔍 Find out how Tesla revolutionized the electric car market, why the Coca-Cola bottle remains iconic, and how Nike balances innovation with familiarity.
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💬 Let us know in the comments – what’s a product you keep buying because of its great design? We’d love to hear your thoughts!
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#ProductDesign #ConsumerPsychology #MAYAprinciple #Apple #Tesla #Ikea #GreatDesign #ProductMarketing
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*Timestamps:*
0:00 - Introduction
0:35 - 6 Reasons Why you buy a product?
0:39 - Reason 1: The Importance of Necessity
1:08 - Reason 2: The Joy of Desire and Retail Therapy
1:40 - Reason 3: The Power of Aesthetics
2:29 - Reason 4: Ergonomics and Sensory Appeal
3:08 - Reason 5: Price and Perceived Value
3:50 - Reason 6: Emotional Connection and Identity
4:30 - The MAYA Principle
5:49 - Real-World Examples
6:17 - Conclusion and Call to Action
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