Changing the Game: How EE Store Transformed their payment options to Engage Today’s Shoppers

Опубликовано: 03 Май 2024
на канале: paypaluk

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It is commonly thought that business success is built through small, continuous change. But EE Store’s new payment strategy led to 321% higher AOV* – and that’s not exactly small. So, how did the EE Store team do it? And what can you learn from their transformation journey from the legacy BT Shop to the modern EE Store?

Watch this on demand webinar to hear PayPal and EE Store busting some myths about the changing customer demographics and what businesses need to do to cater to their new and legacy consumer demands. Discover lessons learned, giving customers the flexibility they crave and why less is more when it comes to partnerships. Watch now.

*Source: PayPal and BT Store case study, 2023.

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