how kanye west uses the same production technique on every album

Опубликовано: 05 Апрель 2022
на канале: Drew Grit
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As a producer I noticed that Kanye uses one production technique across every album and that is vocal one shots. His signature sound is largely considered to be pitched up chipmunk soul samples which he has used from the start on College Dropout, however as mentioned in the recent documentary this was the Chicago sound and that production technique doesn't feature in 808’s and Heartbreak.
In this video I analyse how he uses one shots in different ways, demonstrate how to make vintage sounding one shots that emulate warm analog signal processing, and also give away a pack of free samples.

I have to give shoutout to Kid Capone for his tip from his video “HOW TO MAKE VINTAGE SAMPLES LIKE A PRO” which highlighted how vintage reverbs should consist of spring, plate or room reverb because that's all they had to use back in the day, and he got this from another great producer Mario Luciano in one of his Masterclasses. Finally thanks to VOX for their video “Kanye, deconstructed: The human voice as the ultimate instrument", a sick video essay but I felt like I had more to add.

Also don't take this video too seriously, I am not trying to say definitively that vocal one shots define Kanye, all I am trying to do is point out his use of vocal one shots to inspire producers to try implementing them in their own productions. As well as try and get people thinking about replicating these analog processing chains instead of just throwing emulations on without thinking of the context in which they would be used.


MENTIONED
Kid Capone -    • HOW TO MAKE VINTAGE SAMPLES LIKE A PR...  
Mario Luciano -   / marioluciano425  
Vox Video -    • Kanye, deconstructed: The human voice...  

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Kanye West Vocal One Shots - https://open.spotify.com/playlist/56U...

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0:00 Intro
1:10 Transitional One Shot
1:30 Melodic One Shot
2:00 Emotional One Shot
3:08 Why make one shots?
3:47 Recording one shots
4:11 5 Simples processing steps
5:45 Advanced processing steps
6:50 Easy Experimentation


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