The Prepress Feedback Loop, Understanding + Design
In this lecture I cover the history of prepress, and some basic developments in printing technology as a corollary to modern times with the explosion of online content. I cover how the career of a graphic designer is changing rapidly and as a result continues to grow an absorb new responsibilities.
00:00 Introduction
01:00 The Parable Of The Talents
03:00 The Matthew Effect + Examples
09:08 What Happens To Feedback Loops
13:41 Why This Matters For Graphic Design
14:45 Woodblock Printing
15:35 Gutenberg Printing Press
22:10 Linotype
23:59 Major Inventions Timeline Compression
25:10 Graphic Design Before Photoshop
30:24 Desktop Publishing
33:25 Corollary To Modern Times (Internet + Online Video)
37:15 The Collapsing Of Trades In Graphic Design
42:10 Key Takeaways (Expect Change)
Key Takeaways
• CHANGE HAPPENS FAST: A lot has changed somewhat recently. Expect more change, and more often.
• THOSE WHO HAVE EVERYTHING: Your role continues to absorb other duties. Expect more responsibilities.
• THE BORING STUFF: The technical aspect of design has shifted to you. Just because it's boring doesn't mean you can skip it.
• FEEDBACK: Everything expands until it is replaced by something else. Pay attention to industry shifts.
Links and references for additional research:
Parable Of The Talents:
https://en.wikipedia.org/wiki/Parable...
The Matthew Effect:
https://en.wikipedia.org/wiki/Matthew...
The Halo Effect of Physical Attractiveness:
https://www.thelawproject.com.au/insi...
Meditations On Momentum:
https://thedeepdish.org/meditations-o...
Matthew Effect in Career Longevity:
https://www.ncbi.nlm.nih.gov/pmc/arti...
Feedback Loop (Positive Feedback):
https://en.wikipedia.org/wiki/Positiv...
Wealth Inequality in One Chart:
https://www.visualcapitalist.com/weal...
Woodblock Printing:
• Woodblock Printing Process - A Japan ...
Gutenberg Press Instructional:
• How a Gutenberg Printing Press Works
Gutenberg Press Example:
• Gutenberg Printing Press
Linotype Old-timey Explainer:
• How mechanical typesetting works (Int...
30-Years Ago - Before There Was Photoshop:
• Graphic Design tools before Photoshop...
Linotype Film:
https://linotypefilm.com/
The Lost Art of Paste-Up:
• The Lost Art of Paste-Up
Online Video Revolution:
https://link.springer.com/chapter/10....
YouTube Statistics for Marketers:
https://blog.hootsuite.com/youtube-st...
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