How To Setup GA4 (Google Analytics 4) On Shopify

Опубликовано: 17 Октябрь 2022
на канале: Loves Data

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Learn how to setup Google Analytics on Shopify in this step-by-step tutorial. This is a new, easier, free, and more accurate way to install GA4 (Google Analytics 4) on your Shopify store using Google Tag Manager and the Google Channel App. This is the easiest way I've found to capture item views, add to carts, and purchase events and send them to Google Analytics. Let's get started!

REGULAR EXPRESSION FOR THE TRIGGER:
view_item|view_item_list|select_item|add_to_cart|remove_from_cart|view_cart|begin_checkout|add_payment_info|add_shipping_info|purchase

YOUR EXTRA RESOURCES:
○ Google Tag Manager Tutorial – • Google Tag Manager Simplified - A Str...
○ GA4 tutorial – • Google Analytics 4 Tutorial For Begin...

JUMP TO A TOPIC:
00:00 Introduction
00:33 Get the Google Tag Manager container code
01:30 Adding Google Tag Manager to Shopify
05:08 Exclude self-referrals in Google Analytics
06:47 Install the Google Channel App in Shopify
09:32 Check the data layer
11:08 Add GA4 to Google Tag Manager
12:28 Create the ecommerce event in Google Tag Manager
14:54 Preview and test the GA4 tags
16:45 Check events in the DebugView
17:23 Publish the tags
17:51 Conclusion

This video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.

#googleanalytics #shopify #googleanalytics4 #ga4

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