Pro Tips For Running A DSA Campaign in Google Ads
Dynamic Search Ads are a powerful tool in the Google Ads platform, but they can be difficult to start. This is because you don't have complete control over which queries are matched to and served, so it's critical that you follow the correct steps during the creation process.
Running a proper Dynamic Search Ads (DSA) campaign helps you to easily find customers who are searching for your offer and fills in the gaps in your keyword-targeted campaigns.
In this video, Kasim and John reveal the best pro-tips in creating high-performing DSA campaigns. Watch this video to learn:
How to know if Dynamic Search Ads campaigns are for you
How to prepare a proper Dynamic Search Ads campaign to launch
How to optimize your Dynamic Search Ads campaigns
0:00 Intro
1:33 Difference between DSA Campaigns and General Search Campaigns
2:50 Transparency and "noun-focused" rule for DSA Campaigns
5:40 Keep it smart and simple
6:40 Sample of DSA Campaign
12:00 Set up "identifiers" for Google
12:57 Key Factors for DSAs
14:40 Checking conversions
15:49 The step that people miss in creating a DSA campaign
17:35 Why you must always exclude your brand name in DSA
19:22 What we know in DSA bidding and targeting
21:39 Extensive DSA campaign overview: ad-groups and dynamic ad targets
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