T.J. Maxx’s Recession-Proof Pricing Strategy, Explained | WSJ The Economics Of
T.J. Maxx and Marshall’s parent company TJX made almost $50 billion last year – more than Nordstrom and Macy’s combined. A decades-old TJ Maxx commercial promises customers “the max for the minimum price” and says the store is “never the same place twice.” But how does the clothing store get its inventory and sell it at such a discount?
WSJ explains how the off-price retailer gains its inventory and uses consumer psychology to keep customers coming back for more.
Chapters:
0:00 TJ Maxx’s core strategy
0:46 Price anchoring
3:06 Inventory
5:10 Pandemic’s effects
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
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