Introduction to Funnels
Learn what funnels are and how they work on VWO.
A funnel is a sequence of goals which represents the visitor’s journey on your website. These critical visitor journeys typically track the progress towards the business objective being achieved. The business objectives could be a product or service purchase, newsletter subscription, signups or any other action of value to the business owner.
Funnels in VWO show the percentage of visitors who went on to complete the funnel and convert. It also shows the percentage of visitors who did not convert, distributed as drop-offs to the various preceding stages. VWO lets you visualize such visitor flows through a funnel which helps you identify drop-offs and subsequent areas of optimization. After setting up a funnel, you can analyze the data collected at each stage of the process and take corrective measures to improve the flow through the use of funnels.
To read more about funnels, visit our help page article here :
https://help.vwo.com/hc/en-us/article...
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