the endless opportunities for branding in hotels
the endless opportunities for branding in hotels
Mark Natale, co-founder of Smarthinking Inc-, shares his insights on luxury branding and the strategic strategies that have positioned his agency as a leader in the industry. He discusses his journey from managing fitness centers and spas to co-founding Smarthinking Inc, emphasizing the importance of delivering a brand on a day-to-day basis. Mark also highlights his experience at the Parker Meridian Hotel and how it shaped his approach to brand development in the hospitality industry. He explains the concept of the symphonic effect in branding and the importance of creating a comprehensive and remarkable guest experience. Additionally, he provides strategies for independent hotels to compete with larger brands, including defining a unique identity and building a consistent connection with the audience through content marketing. The conversation explores the intersection of hospitality and branding, discussing the importance of creating a cohesive brand experience in hotels. It emphasizes the need for hotels to learn from the retail industry and constantly evolve to meet customer expectations. The conversation also delves into the trend of branded residences and the potential pitfalls associated with them. The role of collaboration between brand agencies and architectural teams is highlighted, emphasizing the importance of starting the brand development process early in a project. The conversation concludes with discussing the future of hospitality branding and the balance between automation and human interaction in hotels.
🔴You are listening to The Social Hotelier Show! A video podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion.
I share my views and experiences relating to hospitality, technological trends and also relating to humanity.
Also sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing their inspiration, lessons they learned, and how to make an impact.
My name is Sam-Erik Ruttmann, a lifetime global hotelier. I currently provide global advisory services to redefine new paradigms for hotel businesses so they can maximize their assets. In partnership with Studio Puisto Architects, our aim is to create the most beautiful hotel experiences for the experiential traveler.
My home base is in Helsinki Finland also known as the Nature Capital of the World.
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