This is the ONE metric to get more views on Instagram from the Head of Instagram, Adam Mosseri
In this episode, I break down the top five takeaways from Colin and Samir's interview with Adam Mosseri, Head of Instagram.
They discuss the importance of follower counts, role of recommendations, the value of short vs long-form content, memes and originality, and strategies for maximizing content shares.
Then I add my actionable advice for creators to reintroduce themselves through their profiles and leverage both short-form and long-form content to build a deeper connection with their audience.
00:23 The Importance of Follower Counts
00:45 Recommendations vs. Followers
01:50 Sharing Content: Short Clips vs. Long Videos
02:57 Originality and Aggregator Accounts
04:29 Building a Brand with Short and Long Form Content
05:29 Evaluating Content Value and Shares
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